Mai · Influence · Blog
Notes from the working day.
Honest writing on creator marketing in Bangkok and Southeast Asia. Briefs that get answered, rates that hold up to math, and the mechanical work behind every brand-creator relationship that actually closes.
disclosurecomplianceAd disclosure rules for Bangkok creators in 2026
How Bangkok creator posts have to be disclosed as ads in 2026. Thai consumer law, FDA claim limits, platform tools, and the wording brands need in the brief.
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tiktok shopaffiliateTikTok Shop affiliate vs flat fee in Bangkok in 2026
When TikTok Shop affiliate commission beats a flat fee on Bangkok creator briefs in 2026. Real THB ranges, GMV thresholds, and the trap brands keep falling into.
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exclusivitycategory lockoutCreator exclusivity in Bangkok in 2026: what to pay
What category exclusivity actually costs on Bangkok creator briefs in 2026. Window lengths, category width, and the THB multipliers SEA brands should expect.
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paid socialwhitelistingRepurposing Bangkok creator content into paid ads in 2026
How Bangkok brands turn organic creator posts into paid ads in 2026. Whitelisting, cutdowns, and the THB ranges where repurposing earns its budget.
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live commerceshopee liveLive commerce with Bangkok creators in 2026
What Shopee Live and Lazada Live actually cost on a Bangkok creator brief in 2026. Commission splits, session fees, and when live beats a Reel.
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product seedingpaid postsProduct seeding vs paid posts in Bangkok in 2026
When product seeding actually works on Bangkok creators in 2026, when to pay for the post, and the THB ranges where each one stops being the right call.
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payment termsescrowPayment terms for Bangkok creators in 2026
How Bangkok creators expect to be paid in 2026. Deposit ratios, milestone splits, escrow, and the THB ranges where each structure stops being negotiable.
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platform comparisontiktokTikTok vs Reels for Bangkok brands in 2026
TikTok or Reels for your 2026 Bangkok creator campaign? Honest THB ranges, discovery patterns, and the platform that fits each brief type.
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creator strategybangkokWhen not to book a Bangkok creator in 2026
Five honest scenarios where a Bangkok creator booking will not return the brief. A contrarian checklist for SEA brand marketers planning 2026 spend.
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vettingcreator selectionHow to vet a Bangkok creator before you book
A practical checklist for vetting Bangkok creators before booking. Audience signals, engagement red flags, and brand-fit questions for SEA marketers in 2026.
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campaign timingbangkokBangkok creator campaign timing in 2026: when to launch
Bangkok creator campaign timing for 2026. Which Thai festival windows move spend, which months stay quiet, and the booking lead time the roster needs.
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usage rightslicensingBangkok creator usage rights: what to pay in 2026
What organic, whitelisting, and perpetual usage rights actually cost on Bangkok creator campaigns in 2026. Honest THB ranges and what to negotiate.
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measurementroiHow to measure ROI on a Bangkok creator campaign
What to track on a Bangkok creator campaign, and how to tie spend to revenue without faking it. Honest measurement for SEA brand marketers in 2026.
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creator tiersmicro-influencersMicro vs macro creators in Bangkok: when each one wins
How to choose between micro and macro creators for your Bangkok campaign. Rate ranges, use cases, and a decision framework for SEA brand marketers.
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briefscreator marketingHow to brief a Bangkok creator without sounding like a corporate
The honest 7-line brief template Bangkok brands actually send creators on Mai Influence. Less corporate, more campaign.
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marketplaceagencyCreator marketplace vs influencer agency: what SMBs in SEA need to know
A working-day breakdown of marketplace-led versus agency-led creator marketing for small Southeast Asian brands in 2026.
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ratespricingBangkok creator rates: an honest guide for 2026
Real-rate bands by follower tier and content format from the Mai Influence roster. What Bangkok creators actually charge in 2026.
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