Nano-Creator Rate Card: Bangkok 2026 (5K to 20K Tier)

If you sit in the 5,000 to 20,000 follower band in Bangkok, your ceiling is not your audience size. It is the number you quote when a brand slides into your DMs. Most nano creators here underprice by 40 to 60 percent because nobody handed them a rate card the day they crossed 5K. This is that card. Every number below is for the nano tier only, mid-2026, Bangkok market. Different tier, different post.

What "nano" means in Bangkok, and why brands care

Nano is the 5,000 to 20,000 follower band on Instagram, TikTok, or a combined pair of the two. Brands buy nano for three reasons: engagement rate on a nano feed still averages 3 to 6 percent, versus around 1 percent on macro accounts, the cost-per-post fits inside a 30,000 THB monthly budget, and a nano audience trusts a recommendation the way a macro audience no longer does.

The tier only unlocks certain deliverables. A brand asking a nano creator for a full TVC-style production is a red flag. If the ask is bigger than the tier, either the fee climbs or the deliverable shrinks. Everything below assumes standard usage rights (organic post on your channels, no paid amplification). If the brand wants paid amplification, that is a separate line item and it lives in our whitelisting piece.

The starter rate card, one deliverable at a time

Numbers below are for the nano tier (5K to 20K followers) in Bangkok, mid-2026. "Typical" is what a competent nano creator with clean insights should be quoting. "Top quartile" is what you push to if your engagement rate sits above 5 percent, your content quality is provably better than the tier average, or the brand asked for you by name.

1. Instagram single post (static or carousel): typical 3,500 THB, top quartile 6,000 THB.
2. Instagram Reel (up to 30 seconds): typical 5,000 THB, top quartile 9,000 THB.
3. Instagram Story frame (single frame with link sticker): typical 1,200 THB, top quartile 2,500 THB. Sell in packs of 3 or 5, not singles.
4. TikTok video (up to 60 seconds): typical 4,500 THB, top quartile 8,000 THB.
5. TikTok LIVE mention (branded segment inside a longer stream): typical 1,500 THB, top quartile 3,000 THB.
6. YouTube Shorts (dedicated, under 60 seconds): typical 5,500 THB, top quartile 10,000 THB.
7. LINE VOOM post (image plus caption): typical 2,500 THB, top quartile 4,500 THB. Undervalued because brands forget VOOM exists.
8. UGC-only delivery (raw footage, no publishing on your feed): typical 2,000 THB per asset, top quartile 4,000 THB.

You can save this list as your default quote sheet and price the deliverable using the calculator in your free creator profile on Mai Influence. If a brand pushes back with "our budget is 1,500 THB for a Reel", they are not a nano-tier client. Either they belong on a product-seeding relationship, covered later in this post, or you decline politely and move on.

Bundles, and the multiplier trap

Brands love the phrase "can you bundle it". Bundling is fine. Discounting it into the ground is not. The correct multiplier for a nano-tier bundle is 0.85, meaning a package of 1 Reel plus 1 static plus 3 Stories should cost 85 percent of the sum of the individual line items, not 60 percent. On the numbers above that lands at (5,000 + 3,500 + 3 x 1,200) x 0.85, or 10,370 THB. Round to 10,500 THB on the invoice.

Two multipliers you should apply on top of the bundle price, not instead of it:

• Exclusivity (no competitor-category posts) for 30 days: plus 25 percent on the whole invoice. Sixty days doubles that.
• Extended usage rights (brand can repost on their organic channels for 3 months): plus 20 percent on the affected asset. For 6 or 12 month windows, see our usage windows piece.

If a brand wants a full bundle at nano rates, exclusivity for 60 days, unlimited usage, and paid amplification thrown in, they are asking for a macro-tier deal at a nano-tier price. You are allowed to say no in one sentence.

The trap most nano creators fall into is agreeing to a 30 percent bundle discount, then handing over paid usage rights for free "because it's a bundle". Every clause is a line item. Every line item earns a number. Write the number down, next to the clause, before you accept.

What you can charge extra for, and what you can't

Extras that are defensible on a nano invoice:

• Weekend or public holiday shoot: plus 20 percent. Songkran, Loy Krathong, and the New Year week justify a larger surcharge, priced out in our seasonal surcharges post.
• Sub-24-hour turnaround: plus 30 percent minimum. If the brand needed it yesterday, they can pay for the yesterday-rate.
• Bilingual deliverable (Thai plus English caption, or subtitled video): plus 15 percent on the affected asset.
• Second location shoot in the same brief: 1,500 THB flat add-on.
• Kill fee if the brand cancels after shoot day: 50 percent of the invoice. Non-negotiable.

Extras you cannot defensibly bill for at nano tier: hair and makeup on a standard post (baked in), editing time (baked in), the first round of revisions (also baked in). If the brief demands a second or third revision round, that is a separate charge of 500 to 1,000 THB per additional round, per the mechanics in our revision rounds piece. Product-seeding (brand ships free stock, no fee, no obligation to post) is not on this rate card at all. Seeding is a separate lane and you should treat any post you make from a seeded product as goodwill, not as a paid deliverable.

Free tools plus how to actually get paid

Three tools that pay for themselves in the first month:

• A saved rates message you paste into DMs. Include the tier, the typical fees, one line on multipliers, and a closing line that says "final quote after brief". Do not send the full rate card blind. Half the value of the card is holding it back until you know the ask.
• A PromptPay QR pinned in your notes app. Nine out of ten Bangkok brands prefer PromptPay over bank transfer for anything under 30,000 THB, and the reasoning is covered in our PromptPay vs bank transfer piece.
• A one-page invoice template with line items, not a lump sum. Line items get paid on time. Lump sums invite "clarifying question" emails a week before the due date.

Payment terms to set from day one: 50 percent on brief signature, 50 percent within 15 days of posting. Not net 30. Not "on next accounting cycle". If the brand refuses to pre-pay, either the total fee climbs by 15 percent (call it a risk premium, price it in) or you decline. Anything you agree to on the first invoice becomes your ceiling forever, so aim high enough that the second brief has headroom to grow.

One last calibration. If a brand refuses to name a budget after you have shared the rate card, that is data. It means the budget is either lower than the card or higher and they are testing you. Ask once, in writing. If they still refuse, quote at top quartile. You will either win the deal at a good number or lose a client who was never going to respect the tier anyway.