LINE VOOM Creator Rates in Bangkok, 2026
By Mai Influence
Brands keep sliding LINE VOOM into Bangkok campaign briefs as a free add-on. One line in the deliverables list, no separate line item, no separate fee. You post the Instagram piece, you post the TikTok piece, and then "please also cross-post to LINE VOOM" sits at the bottom like it costs you nothing. It costs you a repost, a caption rewrite for the LINE audience, and a different notification profile that reaches a different slice of your followers. That is a paid deliverable, not a courtesy.
This post is the number you should be charging for it, by tier, in Bangkok in 2026, plus the one clause to add to any brief that lists VOOM alongside IG and TikTok.
Why VOOM gets underpriced
LINE VOOM lives inside the LINE app, which almost every Thai consumer opens multiple times a day for messaging. That means a VOOM post is seen in a context closer to a personal chat feed than a public social feed. Engagement rates tend to run lower than Instagram Reels on the same account, but direct-response rates (clicks, LINE OA adds, PromptPay conversions) can run higher for a Thai audience, especially outside Bangkok. Brands know this, which is why they want it included. They just prefer not to pay for it.
The problem is that most Thai creators do not have a separate VOOM follower count on their media kit, so brands anchor VOOM pricing to the Instagram or TikTok tier number and then try to bundle. If you let that happen, you are posting a second deliverable for zero marginal fee.
The rate ranges, by tier
Price VOOM as a standalone deliverable, with the follower count on your LINE OA or VOOM profile, not your Instagram number. If your LINE presence is smaller than your IG, VOOM should be priced off the LINE number. If it is larger (which happens often for creators who built on LINE first), price off the LINE number too. The platform makes the rate, not your biggest account.
Typical and top-quartile ranges Mai Influence has seen on recent Bangkok campaigns:
- Nano (5,000 to 20,000 VOOM followers). Typical: 2,500 to 5,000 THB per post. Top quartile: 7,000 to 9,000 THB. The top quartile here is usually niche creators with Thai-speaking buyer audiences, not reach.
- Micro (20,000 to 100,000 VOOM followers). Typical: 8,000 to 18,000 THB per post. Top quartile: 22,000 to 30,000 THB. Beauty, parenting, and finance verticals tend to clear the top of this band.
- Macro (100,000+ VOOM followers). Typical: 35,000 to 70,000 THB per post. Top quartile: 90,000 to 150,000 THB. Varies heavily by category and by whether the brand also wants a LINE OA broadcast tie-in.
If a brief lists LINE VOOM as a deliverable and does not list a separate fee for it, assume the brand expects it for free. Price it before you reply.
Two things that pull you up a tier on VOOM specifically. First, if the campaign is a direct-response offer with a LINE OA add target, charge a conversion premium of 20 to 40 percent on the base rate because VOOM carries real intent for Thai buyers. Second, if the brand wants the VOOM post as a long caption plus multiple carousel images (which VOOM supports and Instagram no longer does the same way), that is a format shift and gets its own line item, not a bundle.
The bundling trap, and how to counter it
When a brief says "post to IG, TikTok, and LINE VOOM," split your reply into three line items with three fees. Do not quote a single bundled number. If the brand pushes back and asks for a bundle, offer a 10 to 15 percent discount on the smallest platform in the mix (usually VOOM for creators whose primary audience is on IG). That lets the brand feel the bundle discount without eroding the full rate on your biggest platform.
If the brand insists VOOM is free because "it is just a cross-post," ask for the ad-spec sheet. Nine times out of ten, the brief wants a VOOM-native caption in Thai, a different cover image sized for VOOM, and sometimes a sticker overlay. That is production work. You can price this using the per-deliverable calculator in your free creator profile on Mai Influence so you have a defensible number ready before the first reply, instead of guessing on the fly.
What to put in your reply email
Say the rate is for one native post to LINE VOOM with a Thai caption written for that audience, one cover image sized for VOOM, and up to one revision on the caption. Usage rights for the VOOM post should be organic only, 30 days, extendable at a stated multiplier. If the brand wants to boost the VOOM post through LINE Ads, that is a separate usage fee, not included. Rates assume PromptPay or domestic bank transfer within 30 days of post-live. Overseas invoicing adds a 10 percent FX and wire buffer.
When to walk away from the VOOM ask
If the brand will not price VOOM separately, will not pay a usage fee for a boosted VOOM post, and still expects it in the deliverables list, that is a brief that treats your LINE audience as filler. Decline the VOOM piece and quote IG and TikTok only. If they come back and say the campaign needs VOOM for the Thai regional reach, that is them telling you VOOM is worth paying for. Hold the line and quote the tier rate above.
The reason to be strict about this is simple. Every time a creator posts VOOM for free, the next brief lands on the next creator with VOOM in the deliverables and no fee attached. The rate card for the whole market slides. Charging for VOOM is how the platform stays worth posting on.
