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Brutalist editorial illustration of a paper film reel and a paper hard drive on cream paper, mint tape strip across the drive, yellow highlighter blob behind a folder tab, coiled paper cable joining the two
The reel is the shoot. The drive is the second brief.
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Raw files from Bangkok creators in 2026: what to ask for

By Mai Influence

Most Bangkok creator briefs pay for the final post and quietly assume the rest comes with it. It does not. The raw footage, the project file, the vertical and horizontal cutdowns, the still frames the paid-social team will use next quarter — every one of those is a separate deliverable, priced separately, and the brief that does not name them ends up buying them twice.

This is the boring plumbing post. It is the one that saves SEA brand marketers a reshoot fee in January when the campaign gets extended and nobody has the source files. If you already run tight on payment terms and usage rights, this is the third leg of the same table.

What "raw files" actually means

Ask ten Bangkok creators for raw files and you will get ten different answers. Lock the definition in the brief. There are four tiers worth naming:

  1. Final export. The 1080x1920 MP4 or MOV the creator posted. Included in every rate. Not raw.
  2. Cutdowns. 15s, 30s, and 6s versions built from the same edit, plus a 1080x1080 or 1200x628 for feed and paid social. Add 2,000 to 6,000 THB per extra ratio for a micro creator, 8,000 to 20,000 THB per ratio for a macro.
  3. Source clips. The original camera files, unedited, colour-graded or flat depending on the shooter. Usually 20 to 200 GB per shoot day. Priced as a flat 5,000 to 25,000 THB delivery fee across the tiers, less for phone-shot content, more for FX3 or mirrorless work.
  4. Project files. The DaVinci, Premiere, or CapCut project with linked media, LUTs, sound design, and the caption layers. This is the expensive one. Expect 10,000 to 40,000 THB and a licence clause on the presets and sound.

Write those four rows into the brief with the price against each. If the creator says raw files are included, ask which tier, and get it in writing. "Raw" without a tier is the deliverable version of "competitive rates".

Why brands keep paying twice

The pattern is the same across every category we see. A Bangkok F&B brand books a creator for a launch post, the launch works, the retail buyer asks for a 6-second cutdown for in-store screens, the paid-social team asks for a 1:1 for Meta, and now the brand is back at the creator asking for edits. Two things happen: the creator charges a re-edit fee at their own rate, or they cannot find the project file because it lives on a phone that was factory-reset in March.

The fix is not to argue after the fact. The fix is to buy the cutdowns up-front, or to buy the source clips and hand them to your own editor. Whichever is cheaper against the campaign window. On a 60,000 THB micro brief, cutdowns bought up-front usually run 6,000 to 12,000 THB. Source clips run 5,000 to 10,000 THB and give you infinite optionality, but you pay for the editor yourself. Do the maths against how many cutdowns you actually think you will need, not the ones you hope for.

Nested paper folder tree with a mint tape strip on the parent folder and a yellow highlighter on one subfolder
Name the folders in the brief. Do not leave the tree to the creator.

The folder structure to specify

Any brief that buys source clips or project files should name the folder tree the creator delivers into. Otherwise you get a Google Drive dump called "final v4 REAL" with a WhatsApp voice note as context.

  • Root: brand-campaign-YYYYMM/
  • 01_final/ — the posted export, plus the versioned drafts that got approved.
  • 02_cutdowns/ — one folder per ratio, files named 9x16-15s.mp4, 1x1-30s.mp4, and so on.
  • 03_source/ — raw camera files, one folder per shoot day, plus a text file naming the camera, framerate, and codec.
  • 04_project/ — the NLE project, plus a LUTs/ and audio/ folder for anything linked.
  • 05_stills/ — high-resolution JPG or PNG grabs for feed carousels, PR use, and the wrap report.

The stills folder alone justifies the delivery fee for most brands. A 12-frame carousel from the same shoot costs 3,000 to 8,000 THB extra and gets sliced into six weeks of feed content.

Rights and re-use

Source clips without a rights clause are useless. Write in that the brand can re-edit, colour, and re-caption the source across paid and owned channels for the same window bought on the original post. Perpetual re-use rights on source add 20 to 60 percent to the source-clip fee, mirroring the ambassador retainer maths. Anything you plan to run against paid budget on the creator's account is a separate whitelisting deal, covered in the repurposing post.

Buy the tier, name the folders, write the rights clause. Three lines in the brief, one line item on the invoice.

Paper invoice with a mint tape strip across the line-item area and a yellow highlighter blob on the total row
The delivery fee is its own line. Not a footnote on the post fee.

When to skip it

Do not buy source files on a one-off Story series that runs for 24 hours and dies. Do not buy project files from a nano creator shooting on their iPhone in a Sukhumvit condo — you already have every asset in the final export at that resolution. Buy the tiers when the campaign has a paid leg, an in-store leg, or a horizon longer than a month. Everywhere else, the final export and a couple of stills is the honest deliverable.

Mai Influence writes these tiers into every offer as an optional line item, so the brand sees the price before the shoot and the creator commits to a folder structure at the offer stage. It is the least glamorous clause in the platform and the one that stops the second invoice landing three weeks later.

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