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Bangkok rates, drawn from accepted offers.
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Bangkok creator rates: an honest guide for 2026

By Mai Influence

The single most-Googled question we hear from brands new to Bangkok creator marketing: what does this cost? Every agency answers in ranges so wide they're useless. Every benchmarking report is from 2023. Here's what the numbers actually look like in 2026, in THB, drawn from accepted offers on the Mai Influence roster over the last quarter.

These are per-piece rates, full buyout (you own usage in your owned channels for 6 months), single market (Thailand), single language. Cross-posting, paid amplification rights, and exclusivity windows are extras — not built-in.

Thai baht banknotes fanned out on a wooden desk beside a calculator
Numbers in THB. Per-piece. Single market. Read the floor.

Instagram

  • 10K–50K followers (micro): 6,000–15,000 THB for one Reel + one feed post. Stories: 1,500–3,000 THB per frame, sold in 3+ packs.
  • 50K–250K (mid-tier): 18,000–55,000 THB for the same Reel + feed combo. Stories: 4,000–9,000 THB per frame.
  • 250K–1M (macro): 60,000–180,000 THB for the combo. Stories rarely sold separately — bundled.
  • 1M+ (top tier): 200,000 THB+ floor, often negotiated as multi-piece campaign packs rather than per-piece.

TikTok

  • 10K–50K: 4,000–10,000 THB per video. Slightly cheaper than IG at the same follower count because production is faster.
  • 50K–250K: 12,000–40,000 THB per video.
  • 250K–1M: 45,000–140,000 THB per video. Top creators charge IG-equivalent here because the production quality has caught up.
  • 1M+: 150,000 THB+ per video.

Smartphone on a tripod with a ring light, set up for filming a short video
TikTok rates are cheaper because production is faster — not because the work is smaller.

YouTube

Different math entirely. YouTube creators charge for the long-form integration, not the channel size. Integrated 60-90s mid-roll on a 10–30K subscriber channel: 25,000–60,000 THB. Same integration on a 100K+ subscriber channel: 60,000–200,000 THB. Dedicated standalone videos (the channel is "about your product") run 3–5× the integration rate.

Multipliers brands forget

Add 20–30% for exclusivity windows. Add 30–50% for paid amplification rights (you want to boost the post as an ad). Add 50–100% for full IP transfer (you can edit and re-cut without re-licensing). Add 15–25% if you need English subtitle versions for regional cross-posting.

None of these are line items in the creator's opening rate. They're negotiated additions. If you don't ask, you don't get them.

Below the public roster

Rates we don't publish: nano tier (< 10K), barter and gifting deals, talent in regulated categories where rates are confidential per contract. If you're looking there, the right move is to brief the brief into the platform and let creators self-select — many will accept gifting if the product fits their feed, but they'll never tell you that publicly.

How to sanity-check a rate

  1. Pull the creator's last 9 posts. Average the engagement rate (likes + comments) ÷ followers.
  2. Multiply by their follower count → expected reach per post.
  3. Divide the proposed rate by expected reach → cost per engagement.

Bangkok benchmark in 2026: 2–8 THB per engagement for a mid-tier creator in lifestyle, food, beauty. Tech and finance creators sit higher (3–12 THB). If you're looking at > 15 THB per engagement, either the rate's too high or the audience isn't the one you want.

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